Branding in industrial and B2B markets (PDF)
A practical guide to branding in industrial and B2B markets. Learn about strategic, business model and sales force issues and resolutions.
Get your sales force out selling (PDF)
An entertaining article about sales management and motivating your sales force during economic downturn and shrinking market size.
Getting gritty with sales plans (PDF)
An interesting and humorous guide to writing a sales plan, providing clear cut guidelines for what a sales plan is, how it should be structured, and where it fits in the overall corporate plan.
Analysing industrial sales organisations (PDF)
A white paper discussing why the term "Industrial Brand" is almost an oxymoron.
An interesting artcile on the relationship between the Baltic Sea Index and Global Economic Trends.
Read about Principal Consultant Justin Wearne's trip to India and the business opportunities available.
Contact JWPM today for more information about any of these white papers.
