JWPM is recognised for providing depth of experience and quality of people with specific expertise in business-to-business (B2B) marketing. Marketing for organisations that sell goods or services to other businesses (B2B) is a largely different proposition to general consumer marketing (B2C). At JWPM, we understand these differences and provide specially adapted, targeted strategic and industrial marketing services.
Many of our clients manufacture, distribute or deliver products and services into building, construction, mining, medical, industrial, ITC or other b2b markets. Such companies need to work with people who can understand technical engineering science and technology, and subsequently leverage and apply strategic marketing thinking to identify commercial opportunities and reach end customer markets. JWPM has access to people with years of experience in B2B sales, strategic marketing, and business development, across a range of industrial companies from SME’s to multi-national companies. We work with our clients to effectively ‘close the gap’ and ensure alignment between traditional R&D and manufacturing production (technical, hard skills) and sales and marketing activity.
We introduce independent, clear thinking to drive game changing growth for our clients. Our consulting processes focus on organisational capacity-building to provide the necessary business tools to take an idea from conception to market, plan for growth, to increase awareness and develop new markets. We apply knowledge and experience to solving problems, developing creative solutions that assist our clients to develop strong brands, win new business, and deliver increased profitability.