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Brand Identity and Development

Form 2000 branding by JWPM
Brand research and testing, including competitive positioning Brand positioning strategies Brand communications
Company branding guidelines Development of company logos, corporate identity material In-house graphic design services

In many industrial markets, with multiple competing brands across various product and service categories, a key driver for a company’s future success will be continued brand awareness and engagement. Brands are built in the collective minds of your customers. Building strong brands requires a deep understanding of the market place, insights into customer perceptions, and a well-executed creative strategy.

Consultants at JWPM have valuable experience in business marketing and advertising, with a wealth of knowledge about creating strong brands. JWPM has assisted many of our clients to build a clearer, more focused brand that has allowed them to build a stronger position in the market place, improving their competitive advantage.

We can assist in developing a brand that resonates with your customers, in turn:

  • Creating more business opportunities
  • Reducing cost of sales
  • Enhancing product/market extension opportunities
  • Enabling competition on aspects other than price, and;
  • Increasing the value of the company – through building brand equity and goodwill

We are focused on ensuring:

  • Clarity and alignment – ensuring that branding matches the company’s positioning in the market
  • The correct values are assigned to the brand – managing the existing, and new, customer value perceptions.
  • That branding is consistently applied - across all marketing platforms, sales and distribution channels.

JWPM has in-house graphic design capability and have developed many supporting brand identity and support materials: logos, corporate identities, visual identification schemes, positioning strategies, and communications programs. If you are looking to stand out from the crowd, project a clear identity, and want to communicate a strong value proposition then you've come to the right place.