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Websites & Digital Marketing

We provide the tools, techniques and advice that assist industrial clients build their businesses online. Shifting the focus of B2B from traditional promotional channels to integrated digital marketing.

Your digital marketing can represent the most accountable, adaptable, cost-effective and targeted strategy for brand representation and lead generation.

Digital marketing is becoming the dominant promotional technique in the b2b tool kit to effectively compete for market share, reinforce expertise positioning, and maximise brand and customer engagement. The digital world represents an ideal platform to maximise your return on marketing spend, offering an ability to both effectively cast the net wide, and to tightly target your ‘ideal’ customer.

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In a cluttered online marketplace, how do you ensure that your brand message is heard by the right people?

At JWPM, we recognise that simply ‘sticking up’ a company website and hoping for the best is not going to cut it. We understand the influencing a company’s online performance, and offer a holistic range of services designed to maximise return for your digital marketing spend, from the development of an integrated, cross platform digital content strategy that reflects your brand positioning and reaches target customers, through to ongoing tracking and performance monitoring.

We offer a complete service to clients to set-up their digital presence and to drive sales enquiry from qualified leads – developing responsive websites and engaging copy that enhances the user experience; implementing search engine optimisation and targeted advertising activity to drive site visits, and utilising community platforms to support engagement with your company and brand values.

At JWPM, we have a team of skilled digital specialists and content strategists with local and international experience in website design and development, SEO, online advertising campaign development and tracking, social media, news and blog publishing.

Our digital capability:

  • Content strategy development
  • Website design and development
  • SEO (search engine optimisation)
  • Online PPC (pay-per-click) Campaign Development
  • Online Campaign Tracking
  • E-newsletter, blog
  • Social media (LinkedIn, Facebook, Twitter)
  • Creative campaign development
  • Video production
  • Technical writing
  • Photography
  • Advertising / Graphic design